Privacy Policy

1. Introduction

Welcome to Remove BG (“we”, “us”, “our”). We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at removebg-app.com. This policy is compliant with the General Data Protection Regulation (GDPR) and the UK GDPR.

2. Data Controller

Remove BG is the data controller for your personal data. For privacy-related inquiries, contact us at:
Email: privacy@removebg-app.com

3. Data We Collect

Images: All image processing occurs entirely within your browser using WebAssembly technology. Your images are never uploaded to our servers, never stored, and never shared with any third party. We have no access to the images you process. Once you close or refresh the page, all image data is permanently discarded from your browser's memory. Your visual content remains completely private at all times.

Usage Data: If you consent, we collect anonymized usage data through Google Analytics, including pages visited, time on site, browser type, device type, and general geographic location (country/city level).

Cookies: We use cookies as described in our Cookie Policy. See Section 7 for details.

Log Data: Our servers automatically record standard log data including IP addresses, browser type, referring URLs, and timestamps for security and operational purposes.

4. Legal Basis for Processing

We process your data under the following legal bases under GDPR Article 6:

• Consent (Art. 6(1)(a)): Analytics cookies (Google Analytics) and advertising cookies (Google AdSense) are only activated upon your explicit consent via our cookie consent banner.

• Legitimate Interests (Art. 6(1)(f)): We process server log data for security monitoring and fraud prevention.

• Contract Performance (Art. 6(1)(b)): Technical data necessary to provide the background removal service.

5. Google Analytics

With your consent, we use Google Analytics 4 (GA4) provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to analyze how visitors use our site. The data collected is anonymized and aggregated. We have enabled IP anonymization. Data may be transferred to Google servers in the USA under Standard Contractual Clauses. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.

6. Google AdSense

With your consent, we use Google AdSense to display advertisements. Google AdSense uses cookies and web beacons to serve ads based on your interests. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the Internet. You may opt out of personalized advertising by visiting Google's Ad Settings.

7. Cookies

We use the following categories of cookies:

• Necessary Cookies: Essential for the website to function (e.g., cookie consent preference). No consent required.

• Analytics Cookies: Google Analytics cookies (_ga, _gid) to understand site usage. Activated only with consent.

• Advertising Cookies: Google AdSense cookies for personalized ads. Activated only with consent.

For full details, see our Cookie Policy.

8. Data Retention

Server log data is retained for a maximum of 90 days. Google Analytics data is retained for 14 months as per our GA4 configuration. Cookie consent preferences stored in your browser's localStorage persist until you clear your browser data.

9. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or UK, you have the following rights:

• Right of Access (Art. 15): Request a copy of your personal data we hold.

• Right to Rectification (Art. 16): Request correction of inaccurate data.

• Right to Erasure (Art. 17): Request deletion of your personal data (“right to be forgotten”).

• Right to Restriction (Art. 18): Request restriction of processing.

• Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format.

• Right to Object (Art. 21): Object to processing based on legitimate interests.

• Right to Withdraw Consent: You can withdraw consent for analytics/advertising cookies at any time by clearing your cookie consent in browser settings.

To exercise any of these rights, contact us at privacy@removebg-app.com. We will respond within 30 days.

10. International Transfers

Some service providers (Google Analytics, Google AdSense) transfer data outside the EEA to the USA. These transfers are safeguarded by Standard Contractual Clauses (SCCs) approved by the European Commission.

11. Children's Privacy

Our service is not directed to children under 13 years of age. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by updating the “Last updated” date. Continued use of the service after changes constitutes acceptance.

13. Contact & Complaints

For privacy concerns: privacy@removebg-app.com
You also have the right to lodge a complaint with your local data protection authority (e.g., ICO in the UK, CNIL in France).